When it comes to listing your home for sale, my Premium Real Estate Marketing Services are second to none. Even a well-priced home can sit on the market for long periods of time, if not effectively marketed and presented. And conversely, even a well-marketed home can sit, if not listed at a reasonable price.
My marketing strategy goes well beyond just pricing and listing your home for sale. I will outline a marketing plan that's tailored to suit your home and the current market conditions, in order to find that perfect "sweet-spot" that will enable to you achieve a great price in a reasonable period of time. On this page, I outline some of my key services and core philosophies when it comes to marketing property. At the forefront of this service is one of the most comprehensive commitments to home staging available in the real estate industry today. Of course, because each marketing plan is custom-tailored for each listing, simply contact me directly so I can present you with an even clearer picture of how I would effectively market your property for sale.
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Whenever you list a property for sale, one of the most important aspects of the selling process is accurate pricing. I truly believe that the care taken in assessing the value of a property is reflective of the level of service that you can expect to receive throughout the selling process. I take market evaluations very seriously and to prove it, I've spent years developing my own proprietary market evaluation system that's second to none in the industry. My clients are consistently impressed by the level of depth, knowledge, time and care that goes into assessing the true value of each property in today's market. Once complete, not only do they feel much more confident and informed about their market value, but it solidifies their expectations of value, enriches their understanding of potential marketing strategies, and makes them much more equipped to make negotiating decisions when the time comes.
To get started, or even just find out the current market value of your home, simply complete the market evaluation form below. I will perform an initial assessment, then contact you to discuss your property in greater depth and arrange a time to view your home. Of course, this is a free no obligation service to you. However, I guarantee that you will not be disappointed with the quality of service you will experience, which of course, is a direct reflection on the level of service you can expect from me throughout the selling process.
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Presentation is everything. Just like marketing any product for sale, presentation is critically important to ensuring you achieve maximum value on the sale of your home. Purchasers often base their buying decisions on what they experience in the first few seconds of viewing a property. And this experience is not just visual. The way a property looks, feels, smells and sounds feeds their perceptions. In my experience, no matter how nice your home is and how well you have furnished it, there is always room for improvement in one capacity or another. The key is to exceed a buyer's expectations, not disappoint them.
This philosphy is at the very core of everything I do as a Listing Realtor and has been since the day I started in this business. My commitment to home presentation and staging is unwavering. As part of this commitment, I provide my clients with a contribution to professional staging that's unparalleled by Realtors in the industry. In partnership with Urban Presentations, a local home staging company, you will receive the services of professional home stagers who will help catapult your home to the next level of presentation. Whether it's just some tweaking and finishing touches required or an entire transformation to show-home status, you are sure to be impressed with the results.
Once one of my listings is ready for the market, my clients and I consistently take great pride in showing it. Clients are not only excited to see the results, but it often reminds them why they bought the home in the first place. And they are proud to share the listing photos with friends, family and co-workers.
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Of course, there is little sense in committing serious energy to home presentation if your Realtor doesn't make the commitment show off all your hard work. Creating the opportunity for people to see your home and visualize it before they even visit is the very essense of why staging and design is so important. This idea is to generate interest and excitement through captivating imagery, thought-provoking narrative property descriptions, complete floorplans/layouts and inticing marketing strategies.
Stimulating a buyer's imagination and allowing them to invision what it would be like to live in your home is the primary objective. This is what gets them in the door. And let's face it...if they aren't compelled to want to visit, they're not likely to buy it!
As a realtor, I use my experience to create a marketing strategy that makes the most sense for your specific property and current market conditions. Because of the number of variables that may exist, each marketing strategy is custom tailored to fit each property listing and selling scenario. Want to know what kind of strategy I would use for the best results for your property in this market? No problem. Simply request a FREE MARKET EVALUATION and I would be happy to review the situation and discuss it with you in greater depth.
Personally, I have always been a huge proponent of Open Houses. Not all Realtors would agree with this statement. But from my experience, buyers who indicate that they are "just looking around" are often much more serious than they are willing to let on. While it's true that the majority of serious buyers are working with Realtors and arranging private showings, there is a good portion of the buyer pool that is more passive and would rather not impose upon a listing agent or their own Realtor until such time as they find a property they are serious about. Instead, they simply browse listings online and visit open house for listings that may catch their eye...essentially, listings that demonstrate good value and show exceptionally well. Providing a hassle-free, non-threatening invitation for them to view your property (aka "an Open House") may just eliminate a critical obstacle in their eyes.
And because buying a home can be a very emotional decision for many, these are precisely the people you want visiting your home, especially after the efforts you have made to have your home look its absolute best. It's amazing how many listings I have sold to buyers who were first introduced to the property at an open house and without having first contacted their own Realtor. Repeatedly I hear "The place looked so amazing online, I just had to come and see it first hand". They fall in love and immediately call their Realtor to get their opinion. I love these buyers and always welcome them at my open houses!
Showing listings is in my opinion, one of the most under-rated components of the property selling process. The way in which a property is shown and the delivery of information provided by a listing agent can either solidify or dissolve a buyer's initial impressions and be the difference between a good and a bad feeling about the property in general. From my perspective, a Listing Realtor's job is to complement the selling process, add valuable insight during the viewing process, and ultimately, help build a buyer's knowledge, comfort and trust about the product itself AND the intentions of those selling it.
To this end, I endeavor to show all my listings personally. During showings, I apply a friendly, non-pressured, but very informative approach. I'm always courteous, respectful of other agents and their clients, and provide a forum where buyers are able to offer their own thoughts and opinions in a non-threatening manner. Furthermore, I make a conscious effort to have answers or seek answers to buyers' questions and/or concern, which sometimes means doing additional research and following up with buyers or their agents after showings. I find that this approach not only helps to collect much needed feedback to assist in marketing efforts, but also serves to build trust with buyers and their agents...eventually resulting in the higher likelihood of offers and a more cooperative and successful negotiation.
I feel very fortunate to have the opportunity to contribute generously to the communities in which we live. Personally, I focus most of my giving to improving the lives of children in need...not just locally, but worldwide. By letting me help you buy or sell your next property, you are helping to improve the lives of children who need it most. Specifically, a portion of each and every one of my sales goes to support the Children's Miracle Network on your behalf.
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For more information and specifics on how I would market your property, please feel free to CONTACT ME directly or request a FREE MARKET EVALUATION and I would be happy to sit down with you and share my detailed marketing plan with you.